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Contact:
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Entango
Enables Toys for Tots' First Holiday Season Online Fundraising
Campaign
Online Fundraising
Service Provider to Help Deliver Gifts to More Than 5 Million Underprivileged
U.S. Children During the 1999 Holiday Season
SAN JOSE, CA, Dec. 9, 1999 (Business Wire)--
Entango Corporation, (www.entango.com)
announced today that its fundraising tools will be used by the Marine
Toys for Tots Foundation in their first-ever holiday season online
fundraising campaign. Entango offers secure online donation and
transaction services to nonprofits on a fee-per-transaction basis
with no setup or recurring costs.
To supplement and deliver holiday gifts for more than 5 million
impoverished U.S. children of all ages, the Toys for Tots Foundation
relies heavily upon cash donations. Anyone with a Web browser can
quickly, easily and securely make an online credit card donation
at www.ToysforTots.org.
"Most people associate Toys for Tots with teddy bears and
toy trucks. They don't realize that our goal is to provide a happy
Christmas for as many children of all ages as possible," said
Major Bill Grein USMC (Ret.), vice president of the Toys for Tots
Foundation. "Cash donations help us to complete our mission
all the way through to the delivery of toys. We believe that Entango
will provide an optimal channel for increasing these donations by
exposing us to new donors via the Internet."
Entango provides donors with the most secure and convenient way
to contribute to the 1999 campaign, while providing the Toys for
Tots Foundation with more streamlined, lower cost fundraising and
immediate access to monies raised. Entango's secure electronic transactions,
automated thank-you service and complete integration with the "look
and feel" of the Toys for Tots site will allow the organization
to focus on its mission of distributing gifts to impoverished American
children. Entango's solution provides Toys for Tots with a new fundraising
channel that will attract younger, more affluent, Web-savvy donors
-- whose average income is almost $60,000. Studies show that Web
users, typically in their mid-thirties, are more proactive in their
giving. This means that they're more likely to give impulsively
and respond more quickly to a donation request than the more traditional
donor, who is typically more than 55 years old and not online.
Toys for Tots Selects New Technology,
Helping to attract this appealing demographic, Netcentives
(Nasdaq:NCNT), the parent company of ClickRewards,
has committed to donate ClickMilesTM to Toys for Tots,
which will be used to reward online donations. Until December 31st,
in a special Click for Kids promotion, Toys for Tots will reward
online donors with one ClickMile for every dollar they donate. ClickMiles
are redeemable one-to-one for frequent flyer miles from ten leading
airline programs as well as for high quality merchandise, hotel
stays and car rentals. Entango will email receipts to donors for
their tax-deductible contributions and store them in a secure online
database for easy access at tax time. "Toys for Tots is an
American institution, and it's exciting to help them launch online
fundraising this holiday season," said Richard Cox, president
and CEO of Entango. "Entango is committed to giving nonprofits
the ability to make the most of their funds, and we're pleased that
Toys for Tots will now be able to solicit and immediately collect
online contributions."
b>About Toys for Tots:
The Toys for Tots program started in 1947, just two years after
the end of World War II, and was the vision of Marine Corps Reserve
Major Bill Hendricks. It began with a "Raggedy Ann" doll
handcrafted by Hendricks' wife, Diane. She asked Bill to find a
charitable organization that would deliver the doll to a needy child
at Christmas. Bill searched the Los Angeles area but was unable
to locate any agency with the mission of providing toys to needy
children. His search convinced him that there were thousands of
children in Los Angeles who would not know the joy of Christmas
on December 25, 1947. At the urging of his wife and with the support
of his commanding officer, Major Hendricks and a handful of Marine
Corps Reservists collected 5,000 toys, which they distributed to
needy children on Christmas day. In so doing, they launched the
Toys for Tots program. The program has grown from that initial collection
of 5,000 toys to a present day average of over eight million toys
each Christmas. Marines now fulfill the Christmas dreams of more
than four million children annually. The Marine Corps Toys for Tots
Program, with the help of thousands of volunteers from the Marine
Corps and Marine Corps Reserve, has increased their toy collection
each year. Last year, they set a new record collecting an unprecedented
11.2 million toys that were distributed to 4.8 million children
in all 50 states and in Washington D.C., Puerto Rico and American
Samoa. The goal for the 1999 campaign is to reach 5 million children.
About Entango:
Entango Corporation provides a secure online fundraising and transaction
service for non-profit organizations, with no setup or recurring
costs. Nonprofits using Entango obtain online contributions instantly
through direct transfers of credit card payments to their bank accounts.
The service fully integrates into customers' existing Web sites.
Entango is based in San Jose, California. For more information,
visit www.entango.com.
###
Press Contact:
Entango Corporation
1-877-ENTANGO
press@entango.com