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amfAR Teams with Entango for Online Donor Incentive Program

Leading online fundraising provider enables nonprofit organization to connect with donors, including a special Holiday campaign in fight against AIDS.

SAN FRANCISCO, CA, Dec. 20, 2000 -- The American Foundation for AIDS Research (amfAR) is getting plenty of mileage out of a special fundraising campaign this Holiday Season thanks in part to Entango, the industry standard for online fundraising services for nonprofit organizations, and Netcentives Inc., a leading provider of technology and services for loyalty and direct marketing.

amfAR and the two Internet companies are teaming up and challenging the public to help them raise $500,000 for AIDS research with a campaign that awards ClickMiles(TM) for every dollar donated online to amfAR (www.amfar.org). This campaign to raise $500,000 runs through January 15, 2001. For every dollar donated online during this campaign, up to 15 ClickMiles will be awarded. ClickMiles are redeemable one-to-one for frequent flyer miles from 10 leading airline programs, including American Airlines, Continental Airlines and United Airlines, as well as for high-quality merchandise, hotel stays and car rentals.

amfAR selected Entango to deliver online fundraising capability to its website and to manage the special donor incentive program.

"We chose Entango for two reasons," explained Andrew J. McInnes, amfAR's Director of Special Projects. "First, we did a price comparison of a number of organizations that offer similar types of services and Entango’s fee structure was highly competitive. Second was Entango's reputation. Importantly for us, they had an existing relationship with Netcentives, who recommended Entango very highly."

"We share amfAR's commitment to AIDS research, prevention, treatment education, and sound public policy advocacy," said Steve Harkness, President and CEO of Entango. "With our full-service outsource solution, amfAR is able to offer its donors a fast, easy, and safe way to support this important charity."

amfAR is the nation's leading nonprofit organization dedicated to the support of AIDS research, AIDS prevention, treatment education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested nearly $175 million in support for its programs and awarded grants to over 1,850 research teams worldwide. For more information, visit www.amfar.org or call 800-39-AMFAR.

San Francisco-based Netcentives Inc., a leading provider of loyalty and direct marketing solutions, delivers a broad suite of relationship marketing technology and services including business, consumer and employee loyalty programs, customized email marketing and consulting services. For more information about Netcentives and its portfolio of relationship marketing solutions, visit www.netcentives.com or call 415-538-1888.

Entango is a San Francisco-based leading provider of personalized and secure online fundraising services that enable nonprofit organizations such as National Easter Seals, Toys for Tots, and chapters of American Red Cross and United Way to connect with donors. Its risk-free and competitively priced services include donation and membership processing, reporting, and receipt fulfillment. For more information, please visit www.entango.com.

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Press Contact:
Entango Corporation
1-877-ENTANGO
press@entango.com

 


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